[8] Rent A Bmw On Weekly Picture

BMW expects the road to ownership will be paved with short-term car rentals.

The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting on Aug. 13, through a pilot program called BMW on Demand.

At the outset, 12 dealerships in the New York area will participate, and 100 of the 328i sedans, equipped with a technology package that includes a navigation system, will be rotated based on demand, according to Ed Robinson, president of BMW Financial Services.

Other BMW models may be added to the mix. After registering, customers would be directed to a Web site, Media Unlike other car-sharing programs, there is no membership fee. Cars are picked up and dropped off at dealerships.

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