[11] Bmw Background Becomes This Year Discuss

New Delhi: When you troll your arch rival, do it in style. Learn it from Mercedes Benz.

“Thank you for 100 years of competition. The previous 30 years were actually a bit boring," Mercedes-Benz said in a video message to BMW AG as the latter turned 100 on Monday.

For background, the Stuttgart-based Mercedes Benz was founded in 1886, a full 30 years before Munich-based BMW opened shop.

The clever video troll comes as Mercedes looks poised to be the world’s largest luxury car maker by sales in the next few years.

Twisting the knife deeper, the Mercedes-Benz Museum congratulated BMW on its 100-year anniversary with an invitation: from 8 March to 13 March, employees of BMW will enjoy free admission to the museum in Stuttgart “to discover the complete history of the automobile." Those arriving in a BMW will be allowed to park free of charge in a prominent position directly outside the entrance on the hill. The restaurant will additionally serve up a special Swabian speciality for the first 50 BMW employees at the end of their tour of 130 years of automotive history.

Mercedes-Benz’s Indian subsidiary too had some fun. It said, “Congratulations BMW on completing 100 years! From the leader in the luxury automobile industry."

Mercedes’s resurgence is a surprise to critics who had, just a few years ago, declared that the three-pointed star had lost some of its sheen. Since then, CEO of Mercedes-Benz’s parent company Daimler AG Dieter Zetsche has led a sales charge in China, while BMW has struggled there.

Headquartered in Munich, BMW was formed on 7 March 1916, 30 years after the first three-pointed star was patented by Carl Benz. The first Mercedes-Benz was merely a three-wheeled car consisting of a single-cylinder engine, countershaft, differential and final drive, located in the rear of the vehicle’s tubular steel frame.

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